5 MORE Pieces of Voice Over Marketing Advice That Aren’t Working (And How to Fix Them)
Oct 29, 2026
5 More Pieces of Incomplete Advice
Last week's episode on incomplete marketing advice struck a chord, so Marc is back with five more. Same idea: these aren't bad pieces of advice, they're just not the whole story - and acting on half the advice is how voice actors end up spinning their wheels.
First up, "you need to be everywhere." Marc disagrees - one or two platforms you actually show up on, where your buyers are and where you enjoy creating, will always beat 5% effort spread across ten. Then "let your work speak for itself," which is only half true: do great work, but the work goes quiet the moment a client forgets about you.
He digs into "find your niche" - powerful until it isn't, as he learned when explainer work shifted and then AI wiped out most of his e-learning business overnight. On "more connections equal more opportunities," he reframes it: how many people in your network would recognize your name in their inbox tomorrow?
And the one he saved for last, knowing it's the most controversial: "never work for less than your rate." Marc is a genuine fan of the GVAA, but as David Tobak himself has said, it's a rate guide, not a rate gospel. He makes the case for context and tells the story of a $14,000 offer he turned down - because sometimes the big paydays are the bad jobs.
Which of the five do you want to push back on?
‼️ Did you miss the 5 from last week? Click Here
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