IS THIS BAD MARKETING ADVICE?

The VOpreneur Podcast was built to help you grow your voiceover business through marketing, and this week Marc gets back to exactly that. He walks through five pieces of marketing advice voice actors hear all the time - advice that isn't working. Not because it's wrong, but because it's incomplete.

Send more cold emails. Marc runs a 24-25% response rate right now, and he got there by sending better, not more - so he breaks down the chain to check first: the companies and job titles you're targeting, whether the email is actually personal, and the impression your website and demos make.

Post on social media every day. Consistency matters, but daily posts to the wrong audience generate nothing - the fix is strategic, not just consistent. Be authentic. Real, but incomplete: authenticity is the hook, but there still has to be a clear value proposition. You need a better demo. Sometimes true, sometimes a crutch when the real problem is that nobody's hearing the demo you already have. And follow up until they respond - good advice, as long as every follow-up carries value, because most of Marc's responses come after the third email.

Which one hits home for you?

CONNECT WITH MARC SCOTT & VOPRENEUR

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott

🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO

🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

RESOURCES FOR VOICE ACTORS

* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott

* For voice over services:
➡️ Visit https://marcscottvoiceover.com

* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur

🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.

WATCH ON VOPRENEUR® TV