Voice Over Marketing Playbook
Learn How to Successfully Market Your Voice Over Business.
The Voice Over Marketing Playbook is a step-by-step, easy to follow marketing course that will show you how to find your own leads, build your own client base and becoming the consistently working voice actor you want to be!
REGISTRATION ENDS TUESDAY APRIL 15, 2025
Buy Playbook NowUnlock Your Earning Potential
If you've invested in professional coaching, demos and a home studio, there's no reason you shouldn't be making money in voice over. You just need to learn how to find the work.
Find More Leads
Not sure where to even start looking for voice over leads? Learn what to search for, who to search for, and strategies for where to search for them.
Write Better Emails
Tired of sending emails that don't produce results? Learn how to write emails and subject lines that get open, read and responded to.
Grow Your Socials
Stop struggling with how to use social media for your marketing? Learn how to create content and engage with content to get your noticed.
Playbook is Here to Help Now and in the Future
Step by Step Course
Playbook is an easy access, easy to follow video course that walks you through everything you need to learn to start marketing your voice over business.
Actionable Advice
Unlike other courses filled with a lot of "fluff and rah-rah," Playbook is loaded with actionable advice. Actual strategies for how to #DoTheThing.
Ongoing Support
Once you buy Playbook you'll get access to future updates as well as ongoing support through a private members-only Facebook Group.
Testimonial: Samantha Damiano
Networking, outreach, cold emails offering my value add... no problem (she naively thought)! These 3 things are woven into the core of who I am, so direct marketing was gonna be a breeze, right? I dove into it full of energy and optimism without the Playbook insights, although I had bought it in July. And then... nothing—complete radio silence, even from warm leads and people I had met in person. Huh. It was discouraging at best, and I found myself floundering, uncomfortable and lost. But... direct marketing has always been my goal because I love building relationships and connecting with people - I know that's the leg my career will stand on. So I dove into the Playbook, now I only had to #dothething(s) that I had in my back pocket in a step-by-step guide.
So, following Marc’s advice on all levels, I pushed through the self-doubt and started the follow up (targeted, well written with the help of Playbook advice). Within 24 hours, 90% of my leads responded positively. Suddenly, my inbox was full of 'Let’s chat,' 'Send me your demo,' and 'Sorry, I thought I had already replied!' moments.
Honestly, if you’re looking for something for your business that’ll pay for itself ten times over in opportunities and connections, Marc’s Playbook is it.”
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How Playbook Works
Instant Access
You'll receive instant access to the entire course as soon as your checkout is complete.
Pace Yourself
Watch the videos at your own pace. Take as much time as you'd like. Playbook is not a group class.
Revisit & Rewatch
Need a refresher six months from now? No problem! You can come back and watch any time.
Buy Playbook Now
Stop Struggling to Find Voice Over Work
I've been in your shoes. Limited voice over work. Over-reliance on casting sites and agents, and not having a sweet clue how to direct market.
I created Playbook so voice actors like you could have an easy to follow path to finding and creating voice over opportunities for yourself.
You could spend countless years (and dollars) trying to learn how to market. Or you can get the course that condenses my decades long schooling into an easy to watch eight hour class.
What you're going to learn in Playbook is what I did to build a six-figure business and what I continue to do today to keep it going.
Buy Your Playbook Now
Here's What Previous Playbookers Have to Say...
Testimonial: Caryn Clark
A few years ago, I had a free consult with Marc to discuss Playbook, to see what it was all about before purchasing. After that chat, I decided, "Nope, that method is not for me." I had several objections that just couldn't be overcome - I didn't want to bother people by contacting them regularly, I didn't think I needed a CRM, and I felt that I'd rather audition on pay to plays vs direct market because, after all, pay to plays are what helped build my business 15+ years ago.
Fast forward, and, here I am, a Playbook subscriber. I couldn't be happier about it! The pay to play landscape has definitely changed, so my strategy needed to change. Upon realizing that, over the past couple of years, I've made some wonderful connections by direct marketing. I've found I really enjoy networking and learning about people! I purchased Playbook in order to sharpen and learn about how to improve my direct marketing, and I can attest, it's worth every penny. If you're hesitant to purchase, don't be. I was the toughest person to convince, and, I can tell you, it's worth it.
Steve Larsen
Of the money I've invested in getting into this business so far, I count my purchase of the Marketing Playbook the most valuable investment yet. Sure, your program helped me gain knowledge in the importance of mindset, Lead Generation, Follow - Up, and being consistent on Social Media (plus more!), but more importantly, I feel confident, and that's something that's hard to teach. It needs to be instilled or drummed up within oneself.
Des Meis
Marc's Playbook was a game changer for my VO business - he speaks directly to the various difficulties of running a small business in this industry and helps you turn them into avenues of growth and success. Honestly, it's worth the cost for the community and coaching alone.
Dino Giacobbe
Playbook has been an absolute game- changer for me. The program is filled with easy-to-follow lessons that make learning a breeze. The material is not only up to date but also incredibly well-organized and meticulously planned, which speaks volumes about Marc's dedication. Whether you're looking to gain marketing insights or improve your voiceover skills, Playbook offers invaluable tips that truly give you an edge in the industry.
Are you ready to build your OWN voice over business with your OWN clients?
Playbook will...
Buy Playbook NowIs Playbook Right For You?
If you answered yes to those questions, then absolutely, Playbook IS FOR YOU!
It doesn't matter if you've been a voice actor for 10 weeks, 10 months or 10 years. We ALL need to know how to market.
Buy Playbook Now
What You're Going to Learn
Find Leads
Strategies for finding leads using search, social media, SEO, outsourcing and PPC ads.
Email Marketing
Strategies for intro emails, subject lines, follow ups, and mass email campaigns.
Social Media
Strategies for Instagram, LinkedIn, TikTok, Twitter, Facebook, YouTube and Vimeo.
Marketing 101
Find a niche, get ideal clients, write better copy, and discover your unique value proposition.
Here's What Previous Playbookers Have to Say...
Ally Murphy
Investing in the Playbook was an easy decision I made at the beginning of this year when I needed to get myself back in the groove. Marketing changes so frequently and I really enjoyed learning new ways to think about who my clients are now and how they liked to be contacted. The course empowered me to find my niche, find where my passions lie, and gave me tools to go after them. I got instant results!
Will Reierson
More than anything, the Voiceover Marketing Playbook is giving me the confidence to get out of my bubble and start taking chances. Email marketing has become increasingly easy, and I am getting far more opportunities from it than I've ever had on casting sites. I can't thank Marc enough for putting it all together.
Miranda Ellis
The Voiceover Marketing Playbook is one of my favorite courses I've taken in my voiceover journey so far! Not only have I learned the essentials of marketing and how to use each to build my business, but Marc has also changed the way I think about marketing. There is so much information and so many golden nuggets of knowledge in the Playbook. I would absolutely recommend it to anyone looking to learn and grow their voiceover business!
Chief Smith
Before your course I fumbled around based on fuzzy guesses on how to market my business, I eyed getting the the course for about six months (I missed the last window) but knew I wouldn’t pass it again. My emails are better and have more confidence in building my funnel AND am more consistent.
Meg Randall
The Playbook is designed to motivate and kick start your business in high gear. I was at a stand still and felt pulled in a million marketing directions before starting the Playbook. Now I am confident that I can tackle my VO business goals in bite size chunks and organize daily VO social media tasks, that at one point seemed daunting.
Brandon Miller
My problem was I didn't feel confident in my marketing efforts. I didn't know what to say after my intro email. I couldn't articulate what my value was to my potential buyer and how to help them. What Playbook helped me with was to build my confidence in learning more about me and the value I have to my potential buyer. What to say, without overthinking it, to my potential buyer after the first intro email was key for me. Marc offers lots of great resources in this course.
Bhavnisha Parmar
“Playbook has been a game changer for me. Pun very much intended. From a holistic point of view, it’s allowed me to understand what seemed like very complex marketing principles in an accessible way. It essentially flipped my mindset on what I needed to be doing both with my email marketing and social media. I was able to specifically understand and crystallize my offerings to the client and find my clients better through creating specific avatars.
JD Kaye
One of the main problems I had marketing myself as a voice talent was perception. I was always focusing on what I can do, what I have done. The Playbook helped me understand that marketing is not about me, but about the client. That was an eye-opening realization and an unexpected mind-shift. For me, that information alone was worth the price of the program. It changed everything.
Alexia Kombou
Using social media to market my voiceover business was an area I struggled with. Until the marketing playbook! Marc covers IT ALL! I now know which platform I want to focus my social media marketing on and the content I need to get out there! Thank you Marketing Playbook!
Playbook Frequently Asked Questions
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Don't waste another day being stuck!
Buy Playbook before time runs out. Playbook goes offline at 11:59pm ET on April 15, 2025
Buy Playbook Now
Holly Sickinger
The Playbook offers lots of great knowledge about what marketing is, but it’s more than that. It’s not just a passive course, it gives you actionable steps that you can take to get over your fears and move forward. It really helped me think about what makes me unique as a voice over artist so I know where to focus my efforts. You should definitely make the investment in this course.
Andrew Sutherland
I’ve been following Marc’s marketing advice for a few years with good results. Playbook just put all of it in one place concisely and further reinforced what I’d already been doing. Recently I’ve been having some problems pulling repeat work from older ‘one off’ clients that I hadn’t connected with in a while. I ran a client resuscitation email campaign over 2 months and have managed to book jobs with around 80% of those clients in the last 6 months. There hasn’t been a week this year I haven’t booked a new job from one of them.
Jennifer Clark
Before I went through Playbook, marketing my business was scary. I had no idea where to even start. Marc’s Playbook not only gave me confidence, but a step-by-step process to develop marketing strategies. Marc is a very organized and direct communicator, which makes learning easy and enjoyable. He is an accessible and engaged coach, which is, in itself, worth the price of the course.
Nadia Marshall
There is so much knowledge jam packed into this playbook, I have an entire notebook dedicated to it. There are actionable steps you can take for anything you can think of: lead generation, social media, how to brand yourself. It's all in there! I feel so much more confident. Plus, you get access to bonus materials...for life.
Sean Mahan
Playbook was a fantastic investment! He covers everything from social media to CRM to self-organization, all the things you need to grow your business the RIGHT way. Marc has developed an actionable plan for voice over entrepreneurs to successfully expand their business.
Ann Lucente
Marketing was my missing link. I wasn’t sure how to find leads and when I did find any, I wasn’t sure what to say. I was confused and totally discouraged. Making the decision to sign up for the Playbook has completely changed my marketing approach. I revamped my website, my emails are targeted and genuine and I no longer take hours and hours to send out just a few emails. I actually enjoy direct marketing now!
