The Best Voice Over Marketing Strategy

blog Aug 08, 2023
The Best Voice Over Marketing Strategy - Marc Scott - VOpreneur

I've been sharing content around voice over marketing for probably close to a decade and a half now, and within the industry, I've become known as "the Marketing Guy."

I'm ok with that. 

My goal has always been simple. I've personally experienced the life-changing power of running a successful business. If I can help some other folks achieve that kind of success along the way... sign me up! It's why I coach, teach and share.

As the marketing guy who teaches particular marketing techniques, I've also found myself often being misunderstood along the way. Some voice actors perceive that I believe there's only one right way to market. That couldn't be further from the truth.

Ways to Market Your Voice Over Business

Among some of the strategies I've coached, taught and created content around...

  • Email marketing
  • Social media marketing
  • In person networking
  • Marketing locally
  • Cold calling
  • Agents and Online Casting
  • Referrals
  • Pay per click advertising
  • Parade floats (no, really!)

The Best Voice Over Marketing Strategy

The greater point here is simply this... if you're looking for the best voice over marketing strategy, I'm going to tell you it's the one you'll actually do!

If I tell you the best marketing strategy is cold calling, but the mere notion of picking up a phone causes you to break out into cold sweats, then you know what... maybe cold calling actually isn't the best strategy for you.

This is why incorporate coaching into my business, and include it with a couple of my Voice Over Marketing Playbook packages. With some private coaching, sometimes we can determine what the best approach is for you.

I'm know as the email guy... which I am. I definitely teach email marketing as one of my primary methods. I'm also known as the anti-online casting guy... which I am definitely not. In fact, an entire module of Playbook is dedicated to online casting and I'm a huge supporter of resources like the V123Pros course.

Just #DoTheThing

At the end of the day, I want you to market. I'm not nearly as concerned with how you market, as much as I am with the simple fact that you market.

If you're going to grow a successful business, you need to get yourself in front of potential buyers... daily!

It doesn't matter to me if you do that through attending a conference, picking up a phone, sending an email, going viral on TikTok or flying a banner behind an airplane over your town or a major sporting event. I just want you to dedicate time daily to putting yourself (and your demos) in front of as many people possible.

If you find yourself unsure of where to start, I can help with that as well. Schedule a free 15 minute consultation with me, and keep an eye out for Voice Over Marketing Playbook, which will be back September 12 - 21.

If you're struggling with your marketing strategy, let me be a resource for you. Together, we can get you pointed on a path towards new clients and opportunities. Together, we'll make sure you #DoTheThing!

Free Marketing Guide

If you're not using testimonials as part of your voice over marketing efforts, you're missing out on a opportunity. Grab the free  VOpreneur® Guide to Testimonials for a dozen different tips to help you level up your testimonial game.

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