Can I Quit Marketing While I Wait For a New Demo?

blog Aug 22, 2023

What To Do While Waiting For a Voice Over Demo

Over the years I've coached enough voice actors to learn one unshakeable truth... as voice actors (and creatives) if we can find an excuse to not have to market ourselves and our services, we’ll try and find it. Not because we don’t want to book gigs. Just because so many VO’s feel overwhelmed, frustrated and confused by marketing. I get it. It's not something most VO's get excited about.

With that in mind when I’m asked – at least once a week – “should I be marketing myself since I’m planning on making a new demo?” I often assume it’s another talent looking for a reason to not have to do marketing… at least for another few weeks.

That said, it is a fair question.

If the demo you’re currently working with is dated, or it’s a demo you’re not proud of, then it makes sense you wouldn’t want to market it to potential new clients. At the same time, if your new demo is coming really soon (as in, you’ve already recorded it and it will be delivered in a few weeks) I can understand why you’d want to hold off.

If you’re going to be sending something to people, you want to send them your most current and best quality demo!

Does that mean you can take some time off from marketing? Chill on the beach? Snooze in the hammock in your backyard?

Sorry. No. Get your butt back in the office! ;)

Collect More Voice Over Leads

If you’re waiting for a new demo to be delivered before you start sending out emails to your leads and prospects, there’s still plenty of work you can do to get ready in the meantime.

Such as… finding those leads and prospects! Once that new demo arrives, you want to be ready to start marketing it immediately. The only way you can do that is if you’ve got a database built up and ready to start contacting.

In the weeks before the new demo comes, make your mission to find as many leads as possible and get them into your CRM (take a free test drive of Nimble). Get those leads sorted, tagged and organized so that the day your new demo arrives, you’re ready to begin emailing them!

Always Be Marketing

Marketing is an ongoing process. Something that never ends, whether you’ve got your demo yet or not. There’s ALWAYS something you can be doing!

Not even sure where to start with your marketing in the first place? That's where Voice Over Marketing Playbook comes in. Learn more at

Free Marketing Guide

If you're not using testimonials as part of your voice over marketing efforts, you're missing out on a opportunity. Grab the free  VOpreneur® Guide to Testimonials for a dozen different tips to help you level up your testimonial game.

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