5 Ways to Stay Top of Mind Without Being AnnoyingJul 18, 2023
A big part of marketing success comes down to simply not letting people forget you. When a client is ready to book a project, you want to be the person they're thinking of. Yet, so many voice actors don't have a follow-up strategy because of one reason... a fear of being annoying.
Being annoying would be reaching out for no good reason. For sending emails for the sake of sending emails, while never really adding any value.
Being annoying would be reaching out to people who don't actually need your services, because you didn't properly vet them first.
So the first step in a successful follow-up strategy is this... get out of your own head and shift your mindset from one that says, "I don't want to be annoying," to one that says, "I know I offer a valuable service to every client."
Write it down...
I'm not reaching out to annoy people. I'm reaching out to add value to their work.
A successful follow-up strategy isn't about constantly selling or pitching. Remember, your clients and prospects already know what you do. You've already made contact. You've already told them you're a voice actor.
Your goal now is to not let them forget you. To let them know you're here and available if they need you.
How do you do it?
5 Easy Follow-Up Strategies
Vacation Notice: ‘Tis the season for summer vacation and this brings about an amazing opportunity to bring yourself top of mind. Let your existing prospects and clients know the dates you’ll be out of the office and that you’re making yourself available to accommodate any of their voice over needs before you go. Planning on traveling with gear? Let them know that too.
This isn’t annoying because it’s offering value. It’s giving them a heads up so they can get their projects done before you go, rather than leaving them stuck waiting for your return. Or, worse yet, having to book another VO. Once you lose a client for that reason, it might be hard to get them back.
Your Project: A few weeks after you deliver a voice over recording to your client, look for the project online. Granted, not every project is going to make it to the interwebs, but many do. If you can find it, you now have a reason to reach out and get top of mind. Let them know you saw the project. Tell them they did a great job on the production. Ask them if they mind if you share it on social media. Get permission to use it for demo purposes.
This isn’t annoying because you’re complimenting their work and offering to spread the word via your network. When you share the project via social media, don’t share it by saying, “look at this VO I did.” Rather, share it as a fan telling your friends about a great service or brand.
Thank You: When the cheque arrives, the PayPal notice comes in, or the invoice is otherwise cleared, say thanks. This is especially convenient if you’re on 30 day terms with clients. It’s been a month since you completed the project, and now you just got back on their mind again.
This isn’t annoying because, well, quite frankly, it’s just polite!
What’s New: Has it been a while since you last connected with a prospect or client because you just haven’t been able to find a good reason to reach out? One of my favorite emails for this exact situation is simply to send a note asking if they’re working on anything new. Remember, you’re not selling. You’re just connecting.
This isn’t annoying because you’re simply showing interest in them and their work, and let’s be honest… we all love to talk about cool projects we’re working on.
Get Social: Did they share something on Instagram? Are they new to Threads? Did they post a project on Linkedin? Follow, connect, reply and comment. All of these social triggers are simple, effective ways to bring yourself top of mind.
Stop Overthinking and Do The Thing
All five of these simple tips offer you convenient ways to get back in front of your prospects and clients without selling, pitching, or otherwise annoying. These are just relationship building techniques that all add value and serve a purpose.
The most important thing you can do to grow your database and convert leads to prospects and prospects to clients is to make it a point to reconnect with people in the database every week, ideally cycling through your entire database every month.
Get a system in place, like a CRM, and start holding yourself accountable to making those touches and staying top of mind.
The success of your business depends on it!