Your Cold Voiceover Leads Aren't Dead - Here's What to Do with Cameron Pfister
Jul 02, 2026
How Do I Revive Cold VO Leads?
What do you do when a voiceover lead goes through your entire follow-up sequence and never responds?
That's the question Cameron Pister brought to Marc Scott in this Summer Series episode - and the answer is a masterclass in long-game CRM thinking for voice actors.
Marc's personal record is nine years from first contact to booking. That number tells you everything about his philosophy.
He walks through his dormant lead strategy - what it looks like in practice, when to move someone into a secondary sequence, and when to go looking for a different contact at the same company. He explains why he never deletes a lead from his CRM no matter how long the silence has been, how he used years-old leads to build momentum around a new commercial demo, how CRM segmentation opens up follow-up opportunities that have nothing to do with pitching voiceover, and why LinkedIn comments have turned into audition opportunities when email wasn't cutting through.
The mindset shift at the centre of it all: a non-response is not a no. And the only real loss is giving up on leads entirely.
🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode.
CONNECT WITH CAMERON PFISTER
🖱️ Cameron Pfister Website - https://cameronpfistervo.com
🖱️ Cameron Pfister on LinkedIn - https://www.linkedin.com/in/cameronpfistervo
🖱️ Cameron Pfister on Instagram - https://www.instagram.com/CameronPfisterVo
🖱️ Cameron Pfister on X - https://x.com/CameronsVoic3
🖱️ Cameron Pfister on BlueSky - https://bsky.app/profile/cameronpfistervo.bsky.social
🖱️ Cameron Pfister on Facebook - https://www.facebook.com/CameronPfisterVO
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
