Is AI Sending You VO Clients?

Did you know that roughly 50% of consumers are now using AI-powered search - and that number is only going up?

In this Summer Series episode of the VOpreneur Podcast, voice actor Cody Rock asks the question every voice actor with a website needs to hear right now: what is the difference between SEO and GEO, and how can voice actors use both to get in front of more buyers?

Marc Scott breaks down the shift from search engine optimization to generative engine optimization - what it means, why it matters, and what he's actually doing on his own website right now to show up when buyers search in ChatGPT, Claude, Perplexity, and other AI tools.

The big insight: GEO is still a ground-floor opportunity. Nobody has a meaningful head start yet. The shift from keywords to context changes how you need to think about every page on your website - and the voice actors who understand that first will have a real advantage.

Marc covers the key difference between SEO and GEO, how he built 50 to 60 new pages using AI, how Claude Cowork now automates the whole process, the "questions your clients ask" framework for finding your GEO starting point, and how to use AI to analyze your own analytics data to find out whether your strategy is actually working.

Whether you're an SEO veteran or you've never thought about search strategy before, this episode gives you a clear and practical starting point for making sure AI recommends you when voice buyers come looking.

CONNECT WITH CODY ROCK

🖱️ Cody Rock Website - https://codyrockvoiceover.com
🖱️ Cody Rock LinkedIn - https://www.linkedin.com/in/codyrockvo
🖱️ Cody Rock YouTube - https://www.youtube.com/@CodyRockVoiceActor

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

RESOURCES FOR VOICE ACTORS

* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott

* For voice over services:
➡️ Visit https://marcscottvoiceover.com

* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur

WATCH ON VOPRENEUR® TV