Your VO Website Is Costing You

Anxiety. Imposter syndrome. Marketing pressure.

John Lano doesn’t hide from any of it.

Instead, he uses it.

In this episode of Everyday VOpreneur, John and Marc dive into what voice actors are getting wrong about marketing, websites, SEO, and the rise of generative engine optimization (GEO).

Most voice over websites are built like portfolios.

But buyers don’t come looking for portfolios.

They come looking for solutions.

If your homepage is just your name, your photo, and your demos… you may be missing massive opportunity.

KEY MOMENTS IN THIS EPISODE:

• Why anxiety can actually become a productivity superpower
• The mindset shift from creative to solution provider
• SEO vs GEO — what voice actors need to understand right now
• How AI search models are changing discoverability
• The power of niche landing pages and case studies
• Why your website hero section matters more than you think
• How FAQ sections can help you rank in LLMs
• LinkedIn Premium — does it actually increase reach?

This episode is a deep dive into the intersection of mindset and marketing — and how voice actors can future-proof their online presence.

If you care about building authority, driving traffic intentionally, and turning your website into a conversion tool, don’t miss this conversation.

CONNECT WITH JOHN LANO

🖱️ John Lano Mentoring Website - https://fulltimevoicetalent.com
🖱️ John Lano Voice Over Website - https://voiceovergenie.com
🖱️ VO Website Tips Newsletter - https://help.fulltimevoicetalent.com/website
🖱️ John Lano on LinkedIn - https://www.linkedin.com/in/johnlano
🖱️ Andy Roth on LinkedIn - https://www.linkedin.com/in/andy-roth-9a774613

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

RESOURCES FOR VOICE ACTORS

* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott

* For voice over services:
➡️ Visit https://marcscottvoiceover.com

* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur

WATCH ON VOPRENEUR® TV