Direct Marketing Isn't Dead; But Your Approach Might Be with Marc Scott

podcast Feb 12, 2026
Direct Marketing Isn't Dead; But Your Approach Might Be with Marc Scott - Everyday VOpreneur Podcast with Marc Scott

No... Direct Marketing Isn't Dead

Direct marketing still works for voice actors. If it hasn’t been working for you, the issue probably isn’t the strategy, it’s how you’re using it.

In this short, focused episode, Marc Scott breaks down why so many voice actors believe direct marketing is dead, what’s actually failing, and how a more personalized, relationship-driven approach can completely change your results.

You’ll learn the three pillars every direct marketing strategy needs, why follow-up matters more than most people realize, and how AI has created an opportunity for voice actors who are willing to sound human again.

This episode is a reminder that you don’t need to send thousands of messages to get results. You need better messages, better follow-up, and better relationships.

In this episode, you’ll learn:
- Why direct marketing still works for voice actors
- The difference between bad marketing and effective marketing
- How personalization increases response rates
- Why follow-up is often where bookings actually happen
- How to use social media as a relationship-building tool

If you’ve been frustrated with your marketing results, this episode will help you rethink your approach and move forward with clarity.

CONNECT WITH MARC SCOTT & VOPRENEUR

🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

RESOURCES FOR VOICE ACTORS

* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott

* For voice over services:
➡️ Visit https://marcscottvoiceover.com

* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur

WATCH ON VOPRENEUR® TV

Free Marketing Guide

Many voice actors are making the same common marketing mistakes and those could be costing you business and opportunity. In this free guide you'll learn what those mistakes are and how to fix them.

Get the Guide