Direct Marketing Isn't Dead; But Your Approach Might Be with Marc Scott
Feb 12, 2026
No... Direct Marketing Isn't Dead
Direct marketing still works for voice actors. If it hasn’t been working for you, the issue probably isn’t the strategy, it’s how you’re using it.
In this short, focused episode, Marc Scott breaks down why so many voice actors believe direct marketing is dead, what’s actually failing, and how a more personalized, relationship-driven approach can completely change your results.
You’ll learn the three pillars every direct marketing strategy needs, why follow-up matters more than most people realize, and how AI has created an opportunity for voice actors who are willing to sound human again.
This episode is a reminder that you don’t need to send thousands of messages to get results. You need better messages, better follow-up, and better relationships.
In this episode, you’ll learn:
- Why direct marketing still works for voice actors
- The difference between bad marketing and effective marketing
- How personalization increases response rates
- Why follow-up is often where bookings actually happen
- How to use social media as a relationship-building tool
If you’ve been frustrated with your marketing results, this episode will help you rethink your approach and move forward with clarity.
CONNECT WITH MARC SCOTT & VOPRENEUR
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur