Cracking the Code on Voice123: Be Findable

If there’s one online casting platform that leaves voice actors scratching their heads, it’s Voice123. Between opaque algorithms, confusing search functions, and ever-changing rules, it can feel impossible to know how to actually get found.

That’s where Nikki Schwartz, creator of Online Casting Optimizer, comes in. Nikki has figured out how to unlock the search side of Voice123; helping voice actors stop spinning their wheels with auditions and start being found by buyers who are actively searching for their voice.

In this conversation, Nikki and I pull back the curtain on Voice123 and talk about how you can make your membership pay for itself (and then some).

WHAT YOU'LL LEARN IN THIS EPISODE

• The two separate algorithms on Voice123 (audition matching vs. search)
• Why clips and tagging matter more than just uploading a compilation demo
• How to keyword your samples without falling into the “stuffing” trap
• Why variety of clips beats sheer quantity every time
• How your About section can actually help you get found in search
• Ways this optimization strategy also improves your website SEO and other casting profiles

ABOUT NIKKI SCWARTZ

Nikki Schwartz is a voice actor turned optimizer. After teaching in China for more than a decade, she discovered voice over through a dubbing studio—and eventually built a thriving business. When generative AI hit the scene, Nikki leaned into her love of data and admin, learning Python with ChatGPT’s help and creating tools to analyze Voice123 profiles.

Today she runs Online Casting Optimizer, where she helps voice actors make their profiles findable by buyers, leading to more direct invites, more bookings, and less frustration with the platform.

KEY QUOTES

🗯️ "Put up the work you want to book—and make it easy to find.”
🗯️ “Variety beats volume: one great match is better than ten near-duplicates.”
🗯️ “Be found for the things you want to be found for.”

CONNECT WITH NIKKI SCHWARTZ

🖱️ Online Casting Optimizer - https://onlinecastingoptimizer.com
🖱️ Nikki Schwartz on Instagram - https://www.instagram.com/nichaliasvo

🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur

RESOURCES FOR VOICE ACTORS

* Voice Over Marketing Playbook
➡️ Visit https://voiceovermarketingplaybook.com

* 10 Common Marketing Mistakes VO's Make
➡️ Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott

* For voice over services:
➡️ Visit https://marcscottvoiceover.com

* Want VOpreneur Swag?
➡️ Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur

WATCH ON VOPRENEUR® TV